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Metal Dragons
It's always been our philosophy at Metal Dragons that "everything begins at home". In other words, in order to effectively show our customers the kind of service they can expect from us we need to demonstrate the techniques, ideals and craftsmanship we use within our own company image.
When creating a coherent brand it's important to have solid foundations. At Metal Dragons we pride ourselves on the seamless use of both traditional techniques and modern technology in our work, so this became the foundations of the company image. In our opinion, no other culture in the world reflects this juxtaposition and synthesis of traditional and modern better than Japan. Additionally, Japanese culture has a long tradition of structured family style organisations; the Shogunate and the Samurai, the Corporations and the Yakuza; which we felt perfectly reflected the company structure we set out to achieve.
In mixing the Japanese styling of traditional Wood Block, Kanji typography, Manga and Anime with our roots in more European design principles, Scandinavian minimalism, Teutonic iconography and Viennese Art-Deco boldness, the Metal Dragons brand reflects and enhances the basic principles and ideals set out at it's foundation, it is adaptable and expandable, unique and memorable.